FashionWill the most important fashion events held in the...

Will the most important fashion events held in the metaverse of this 2022 return next year?

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This year there have been numerous digital events in the metaverse, designed to inform and accelerate the digitization of the fashion industry and other sectors.

While some turned to existing virtual world platforms, others developed their own worlds for displaying exhibits, digital designs, or panel discussion presentations. FashionUnited has compiled a list of the top fashion events that have taken place this year, with information on everything there is to know about them and the possibilities for next year.

Feb & Sept: Digital Fashion Week NYC (DFWNY)

The B2B Digital Fashion Week NYC event was held in both February and September of this year, continuing its mission to become a digital complement to ongoing Fashion Weeks. In its last edition, the format was similar to that of a commercial event, with an exhibition hall that gave way to a projection room, with round tables, films and informative talks. A series of fashion animations by designers from around the world kicked off the event, which was followed by various speaker presentations, networking events and a fashion show, all contributing to the company’s attempt to build a 360 perspective of the industry.

Since its creation in February 2021, the group behind the event has seen tremendous growth, founder and director Clare Tattersall said, with key brands “queuing up” to speak to the independent designers who have worked with her team.

“We are creating possibilities and conversations around the entire digitization of fashion,” he added. “Our idea is to create immersive experiences where you can really experience fashion. I think the fashion-buying public wants something new. They want to engage in different and meaningful ways. We want to offer all these different methods of interacting with fashion for the betterment of of the industry”.

Tattersall’s emphasis on independent designers stems from his belief that these creators hold a key place in the future of fashion, and the event itself was designed to further disrupt traditional hierarchies. Every element of the event further accentuated the need to democratize digital fashion and the industry that surrounds it, allowing, for example, anyone interested in speaking to apply for a slot on the show, resulting in a wide mix of participants. 

Digital Fashion Week NYC 2023 banner. Image: Digital Fashion Week Pros Cons The event’s B2B approach placed participating companies at the center of the concept, ensuring their needs were met. The concept of the program is in constant development, so it is not clear what to expect from the next edition. Its European expansion will bring the physical and digital events to a global audience, allowing more participants to join the initiative. When first accessing the digital platform, the site’s controls can be cumbersome to navigate, often making navigation difficult. The talks and speakers covered a wide range of topics, so a wide variety of topics were covered throughout the week.

Yes! And in many more ways. Speaking to FashionUnited, Tattersall explained that the company is preparing its expansion to Europe, which will include new iterations of the event during London Fashion Week and potentially those in Milan and Paris. Each of the events will be different in each city to fully reflect their relationships with fashion.

On the future of Digital Fashion Week, Tattersall said: “Our hope is to create collaborations, offer opportunities for innovators and bring them together. This will vary a lot as we go through each season. We don’t want people to know what to expect and we look for constantly improve everything we do. The New York edition of the event will be held from February 9 to 14, 2023.

Feb: Metaverse Fashion Week por Everyrealm

Everyrealm, investor and developer of solutions for the metaverse, hosted its own Metaverse Fashion Week together with digital clothing designer Blueberry and physical fashion designer Jonathan Simkhai. Coinciding with New York Fashion Week, the invite-only event took place on the open-world platform Second Life and offered a digital glimpse of Simhkai’s Fall/Winter 2022 collection one day before. from his in-person show at NYFW.

The digital garments featured on the runway were direct transformations of real-life garments, created using digital design software and video game technology. Each of the items could be carried by avatars in the metaverse or in photos shared online.

Speaking of the event, Simkhai said in a statement at the time: “Expanding our collection into the metaverse was a natural extension, but it was critical that the experience remain true to the digital world we were entering without compromising the integrity of the brand.” .

Everyrealm’s Metaverse Fashion Week in collaboration with Jonathan Simkhai and Blueberry. Image: Everyrealm, MVFW 22 Pros Cons Everyrealm’s approach to design allows visitors to fully immerse themselves in a specific brand and ensures they can enjoy every detail. The fact that you could only attend by invitation, however much it served to guarantee exclusivity, prevented access to other potential interested parties. Simkhai’s phygital adoption allows the garments to be used both online and offline, expanding the possibilities for the public. As only one brand participated, the content of the event was not far-reaching and did not allow for multiple interpretations.

While it’s unclear at this time if Everyrealm Metaverse Fashion Week, or a different iteration of the event, will return next year, a spokesperson for the tech company said it was currently focused on its activation and project The Row, that I present at Art Basel.

The initiative, as stated on its website, is a members-only real estate development metaverse platform where artists holding an architectural design NFT can interact and design in various digital spaces. While the first Row District is currently available on the Mona worldbuilding platform, future districts are expected to debut in other metaverses over time.

Mar: Crypto Fashion Week

From March 18 to 22, 2022, the second edition of Crypto Fashion Week was held, organized and produced once again by the cryptomedia company Universe Contemporary. Under the slogan “Be like water”, the event revolves around the avant-garde, with a range of independent designers and digital brands as protagonists.

DressX partnered with a few digital and physical designers including Roksanda, Shayli Harrison, and Yimeng Yu to create NFTs that were sold via auction. While Roksanda’s looks were sported by new avatars Leanne 8.1 and Catty 8.1, in collaboration with the Digital Fashion Institute, Rebecca Minkoff unveiled her second NFT collection, which included a makeover of the brand’s iconic “Morning After Bag.” . Panel discussions and talks were held in a landscape below sea level, where the avatars of the speakers discussed topics such as augmented reality, sustainability, Web3 platforms, and identity.

The creators of the Crypto Fashion Week were behind the creation of the Meta Gala, an event that took place in September 2021, simultaneously with the Met Gala. Unlike in real life, virtual influencers and NFT outfit designers were invited to attend the digital event, to showcase looks that could then be purchased in a Web3-based auction. Designers and fashion houses presenting looks on the white carpet included The Fabricant, Tribute Band, Reo and Karl Lagerfeld, who had gifted virtual influencer Lil Miquela with a digital suit from her Karl by Karl collection.

Artificial Butterfly by Yimeng Yu, Crypto Fashion Week. Image: Yimeng Yu Pros Cons Independent digital designers were the stars of this event, with the aim of democratizing digital fashion. Special attention was paid to rare and unique items, which, while creating a sense of exclusivity, were an obstacle to the participation of a wider public. Broadcasts of the event were widely shared on YouTube and other social networks, allowing more widespread access to the content. The advanced and cutting-edge nature of the designs made it a highly specialized sector and difficult to penetrate. This Fashion Week has had a great impact on various media and channels, which has generated conversation and a great reach. Much of this event depended on ownership of some NFT or cryptocurrency, elements that are not fully used by the younger buyer groups.

It is currently unclear if CFW will return next year. The event’s initial producer’s Instagram account, Universe Contemporary, hasn’t been active since March 2022, while CFW’s official account hasn’t posted anything since April either.

Although during the Miami Art Week, held on December 3, the same CFW organizers unveiled a conceptual preview of the Metagala 22, it is still not clear if the Meta Gala or the CFW will return with the same form next year. . The digital design company Injury has announced on its website that it will present a 2023 fashion collection during Metagala 22. In addition, a Telegram account has been opened for the event. Additionally, a Telegram account for the events references “CFW 23” in its description, possibly confirming its return.

Tue: Metaverse Fashion Week by Decentraland

Decentraland’s Metaverse Fashion Week (MVFW) is possibly one of the most anticipated events this year, with 108,000 unique visitors over the five days it lasted from March 24-27. The event included everything from virtual store openings to a packed schedule of fashion shows and afterparties hosted by celebrities.

Decentraland had a significant presence of international brands, which took advantage of the event to make their debut in the metaverse. As Selfridges opened a digital iteration of its department stores, other brands partnered with Web3 technology companies to open stores in various “districts” of the virtual world. Puma and Perry Ellis opened pop-ups at Rarible’s New York-inspired Fresh Drip Zone; DKNY and Casablanca opened stores in the Boson Protocol digital mall, and Etro and Dolce&Gabbana opened stores in UNXD’s Luxury Fashion District.

According to the final figures of the platform, during the five days 7,065 wearables of different designers and brands were sold, 165,861 free wearables were minted and a total of 76,757 dollars in wearables were sold.

Decentraland’s Rarible shopping district. Image: Decentraland, MVFW 22 Pros Cons Compared to other events of its caliber, MVFW had a huge reach, backed by media coverage and brand engagement. Most of the brands featured were luxury and therefore did not fully connect with the platform’s younger consumer base. The variety of established brands presenting gave MVFW a standout programme, with many having the ability to showcase a forward-thinking side of digital fashion. The event drew a large number of visitors and, while it generated interest, often failed. on the servers by the number of people. MVFW attracted a significant audience of Generation Z, a customer base that leads digital fashion and makes it valuable. For those unfamiliar with the terrain of the metaverse, Decentraland can be difficult to navigate, with vast areas requiring a lot of exploration.

Yes. MVFW has announced that the dates of their next event will be from March 28 to 31, 2023. Here you can find more information about the next event.

Jul: Meta Festival by Dept

Considered the “first 24-hour event” in the metaverse, the Meta Festival was held on June 28. The event took place in Metapolis, a virtual world created by the digital agency Dept and the company specializing in the metaverse Journee, which included areas such as a “live” stage for round tables and four discovery areas covering various topics. In all, 123 speakers participated in the event, spread out across the wacky map or in presentations on the main stage, which users could view by controlling a custom avatar around the space. Among the participants were companies from the world of fashion such as Calvin Klein and H&M, as well as Coca-Cola, Epic Games and Netflix.

During its 24-hour duration, the event had 6,500 attendees from 109 countries, covering three different time zones. Its reach increased to 8.2 million people, helping the Dept achieve its goal of expanding the brand and growing its database.

Kristin Conin, US Dept. Marketing Manager, told FashionUnited: “The response was very positive. At the time, there weren’t too many events in the metaverse that felt accessible as well, so I think we had the benefit of the opportunity. Since this is a topic that many brands are trying to understand and understand, we tried to cover as wide a spectrum as possible, we wanted the event to be more brand-oriented, but whenever you talk about cryptocurrencies there is an aspect that is probably more consumer oriented.

Conin noted that while there were some unforeseen connectivity issues, largely due to too many people trying to connect to the server, the team’s emphasis on user experience shined through, resulting in an easy-to-use platform. . He added that the participants were not drawn solely from the Dept’s client base, but from a broader range of individuals, brands and companies with an exciting contribution to the world of digital fashion and Web3 development.

The panel discussions and talks were very informative, ranging from introductory seminars to advanced discussions on topics related to Web3 and digitization. This event was less focused on fashion, so it was not as important a platform for design and digital production. Compared to many of its competitors, Meta Festival was very easy to use and navigate, with smooth controls and clearly marked areas. Its popularity often resulted in some glitches and visible difficulties on the technical side. The event consisted of a wide range of topics, covering a large proportion of subject areas within digital fashion, crypto and e-commerce.

Unfortunately, it has not yet been decided if the Meta Festival, or a version of it, will take place next year. Its operator Dept is, however, focused on developing initiatives that further integrate the metaverse and Web3 strategies into its business, in an attempt to broaden the themes for both its clients’ brands and its own staff.

Speaking to FashionUnited, the Dept’s CTO Isabel Perry said that while the company could not confirm if it would hold a Meta Festival next year, it would host other events focusing on community aspects and immersion within different platforms, like Discord and Twitch.

Perry added: “We’re very interested in ticket sales and the token community [using NFTs and cryptocurrencies for exclusive access to events and content], so we’re thinking about these things for our next event. How do you create that sense of community? How do you encourage people to meet each other? How do you start applying these technologies? From a marketing standpoint, these types of events can reach people in a more impactful way, can drive engagement with the brand and can connect with more people in a way that is not possible in physical spaces.”

Ago: Metaverse Fashion Event por Style.me

Style.Me’s Metaverse Fashion Event in collaboration with XRSpace and CLA Fashion Platform. Image: Style.Me

Fashion tech company 3D Style.me partnered with metaverse developer XRSpace and Chinese fashion marketplace CLA Fashion Platform in a month-long event, from July 28 to August 31. The group hosted an immersive space within Goxr, XRSpace’s digital world platform, allowing users to manage custom avatars to view runway shows, virtually try on digital products, and participate in industry talks and panels.

In addition to the CLA shows, in which the brand showcased digital collections from “new generation” designers, the event featured eight talks by industry professionals in China. Topics ranged from introductions to digital fashion and technology to less digitally focused topics like costume design or board game design. The talks could be viewed in a presentation room, where visitors could sit in their avatars to view and interact with the speakers.

In the release, Style.Me’s president, Rufus Parkinson, said: “From day one, Style.Me’s goal has been to enable consumers to visualise and interact with fashion in the digital space. This partnership allows brands and designers to take that first step into the metaverse and engage with new audiences across these virtual worlds.”

Regarding the response, CLA Fashion Platform Director of Operations Dida Lin told FashionUnited that the trio was received positively, as participants expressed their excitement at seeing a metaverse catwalk for the first time. Lin added: “Participants commented that they had learned a lot from all the conferences we also had, on ‘digital fashion’, NFTs and tech talks.”

Style.Me metaverse fashion event featuring CLA Fashion Platform and GOXR. Image: CLA Fashion Platform Pros Cons The round tables and talks were conceived with an introductory character, to offer a clear vision of the topics that the participants did not know about. For those unfamiliar with avatars and metaverse platforms, the event might have been difficult to navigate at first. Thanks to CLA’s participation and the variety of speakers, the event provided a good insight into China’s advanced fashion market. digital. Although all the talks were available on YouTube after the event, each one was only in Chinese, making it difficult for international audiences to understand. The chats, the overview and shows had highly interactive elements, allowing users to easily communicate with each other. The event was mainly focused on CLA platform designers, so it had less scope in terms of participation.

Although the companies have yet to confirm if another event will take place, a press release from Style.me and XRSpace stated that the Metaverse Fashion Event was the first of many phyto-gital experiences to take place under their partnership, each with the objective of providing greater utility to digital fashion.

For the CLA Fashion Platform, this entry into the metaverse won’t be the first either. Dida Lin, Director of Market Operations, told FashionUnited: “We are planning to hold a virtual fashion show next year, to break down the country’s fashion borders and let more people know what CLA and our partners are doing. are doing for this tech industry.”

Sept: World of Women Fest

Over the course of three days, from September 20-22, the World of Women Fest took on Decentraland to present a series of festivities, from dances to catwalks. The organization of the event was carried out by the metaversal events company RLTY, together with the digital fashion house The Fabricant and the women’s community of NFT World of Women (WoW). According to a press release from RLTY, the event was intended to virtually connect industry leaders, enable collaboration and enrich conversations through a new environment.

The highlight of the event was the inauguration of the headquarters of the fashion metaverse, Synth Avenue, where pop-up stores of digital fashion brands and large screens for round tables were installed in a space that reflected New York’s Fifth Avenue. . As part of the event, WoW and The Fabricant also partnered on a 27-piece digital collection focused on bringing women into the metaverse. Each of the looks, available to purchase as NFTs in OpenSea or using Decentraland’s Mana currency, could be seen in rotating dispensers within the virtual retail space. Brands like Adidas, Puma and Under Armour, as well as 20 material designers, also participated in the occasion.

In an attempt to increase exclusivity, event panelists, designers, and WoW members were given access to a VIP area, while WoW also launched a limited number of crypto wallets, including a “Supernova wallet.” According to a press release, thousands of participants attended the event, which sometimes caused server failures; however, RLTY pointed out that the clients proved to be patient in order to participate. The company added: “If users are willing to support the cumulative beta of metaverse technology, we can only imagine what mass adoption could look like as platforms constantly improve their UX.”

Throughout its three days, the event had an average attendance of 150 users each day, with peak attendance during the second day, in which round tables were held by The Fabricant and Anna Dart, and the third, in which the closing party took place.

World of Women Fashion Fest 2022. Image: RLTY Pros Cons The event focused on pushing women to the forefront of digital fashion, a space in which they are often a minority Decentraland has several technical limitations, which often lead to experiences faulty user The addition of exclusive offers encouraged the participation of brands and consumers alike, blurring the lines between B2B and B2C. The concentration on the most established brands leaves less room for independents and new companies. Despite the technical difficulties, RLTY stated that the visitors were patient, demonstrating their willingness to wait for such an event and their desire to participate.

Although RLTY has not yet been able to reveal plans for next year, it has confirmed that similar events are coming, and a company spokesperson has stated that there is “a lot to share soon”.

Nov: Metaverse Fashion Summit

Like other similar events, the Metaverse Fashion Summit was organized in a format reminiscent of physical trade shows, in a virtual space that housed an exhibition hall, a space for speakers and a press room. The three-day event, organized by the metaverso development company Mext together with the Metaversa Fashion Council, a Decentralized Autonomous Organization (DAO), took place from November 28 to 30, with a program of round tables of about five hours. every day.

The summit could be seen on various platforms in the metaverse created by Mext and in various places in the real world, such as Tokyo, Delhi, Dubai, Paris, London and New York. It also featured an extensive program of 40 expert-led talks, three panel discussions, and creative events and presentations covering alternate areas of the “digital fashion” theme. In addition, one of the days was held a “Demo Day”, which offered startups, projects and entrepreneurs a platform to network with angel investors and venture capitalists.

The aim of the event was to bring together industry leaders to discuss and develop future policies and standards around metaverse fashion. Topics such as “phytodigitization”, luxury brands and the inclusion of women in the sector were discussed, while participants ranged from founders of various metaverse platforms to creative directors of digital fashion brands.

Metaverse Fashion Council x Mext ‘Metaverse Fashion Summit’. Image: Mext Pros Cons The event starts with a clear explanation of the features to make it easy to navigate. The platform often crashed and became slow depending on the number of users trying to access it. A large number of speakers and exhibitors participated, covering all areas of the industry and reporting on a wide range of topics. Areas were often not well signposted, making it difficult to know what was going on. was being viewed. Both the physical and digital events were held in various venues, allowing a broader user base to join the occasion. The topics were often quite advanced,so some were not entirely suitable for newcomers.

Yes! Mext will once again work with the Metaverse Fashion Council for a quarterly event, the “Metaverse Fashion Fest.” In statements to FashionUnited, Hanene Maupas, executive director of Mext, affirmed that the next edition is scheduled for January 12 and 13, 2023, and that a meeting has already been held between both organizations to discuss the possible program.

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