FashionShoes to 'Step on the sky' this Christmas

Shoes to ‘Step on the sky’ this Christmas

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Vitality, color and a lot of rhythm. This is how we could define Pisar el cielo, the latest collection of Deichmann Calzados. But also the artist Nia Correia, the image of this new autumn-winter 22/23 campaign, who has become the first Spanish ambassador of the brand. Party shoes, boots and sneakers are part of a collection that blends the latest trends with the quality that characterizes Deichmann.

Do you know that feeling of euphoria that runs through your body when you find the perfect pair of shoes and, what’s more, at the best price? Deichmann captures this emotion and captures it in Pisar el cielo, his latest collection in collaboration with Nia Correia. A union that seemed inevitable, since the artist is the spitting image of all the values ​​that the shoe firm transmits: humility, hard work, self-confidence and vitality. Thus, Nia joins other big names that had already collaborated with Deichmann, such as Rita Ora, Cindy Crawford or Halle Berry, as the brand’s first Spanish ambassador.

This also coincides with the opening of three new stores of the firm in its homeland, the Canary Islands, specifically in Tenerife, Lanzarote and Gran Canaria. Precisely in the 7 Palmas shopping center of this last island, Nia inaugurated the new Deichmann store on December 15. The singer performed her latest hits, including Pisar el cielo, the song that the Canarian artist released for the campaign. “I loved interpreting, singing and dancing the campaign song. The brand’s commitment to such a current, modern and danceable theme made me fall in love at the moment”, Nia explains about the theme, which was launched in September along with a fun challenge on TikTok.

Models that arrive full of color and to the rhythm of Pisar el cielo, the song that the Canarian artist performs for the campaign. “I loved interpreting, singing and dancing the campaign song. The brand’s commitment to such a current, modern and danceable theme made me fall in love at the moment”, Nia explains about the theme, which was launched in September along with a fun challenge on TikTok.

‘Pisar el cielo’, performed by Nia, is the danceable and fun theme that gives its name to the campaign with Deichmann.

Dressed in pink knee-high boots from Deichmann’s fall-winter ’22/23 collection, the singer shone during her live performance, but also while signing autographs and taking photos with all the fans who were able to attend this unforgettable event.

The Pisar el cielo collection invites us to celebrate life above all else, and is there anything that represents this feeling as well as a good high-heeled shoe? The heel is the first type of footwear that we take out of the closet when a special occasion presents itself: an event, a celebration, an important dinner or a large party. That is why they have become the main pieces of Pisar el cielo. Platforms, metallic and gold tones, padded or shiny decorations, patent leather… Deichmann brings all the trends that we see on the catwalks to its new footwear models, demonstrating, once again, that it is not necessary to spend a lot to go fashionable, and that its great variety allows everyone to find their ideal shoe.

On the other hand, to continue dancing during the coldest days of winter, the collection also includes boots with resistant soles. Whether you have a classic style that sticks to black and white, or if you want to take risks with more striking color gradients, the collection brings the perfect boots for you. Retro boots that are inspired by the 70s, elegant platform models, Chelsea boots or classics such as military boots. Endless options that elevate any look. Our favorite boots? The model of puffy boots with a winter look, which show that going warm is compatible with dressing with style.

Nia and Deichmann have managed to merge the latest trends with good quality and, also, with unbeatable prices, between 29.99 and 59.99, unquestionably putting into practice the message of their campaign : “To step on the sky is to take you for less, the best”. Deichmann is definitely the perfect shoe to stomp on at these parties.

INNOVATION AND NEW CONCEPTS

Despite the fact that Deichmann was born as a brand in 1913, the truth is that it is always committed to innovation. The latest addition to its stores has been the Imbox Protection system, which, in less than a minute, waterproofs and protects any type of shoe from dirt and fading for six weeks. A spectacular addition to its spaces, which are characterized by their spaciousness and light.

Adding the three new stores in Gran Canaria, Deichmann will have around seventy stores in Spain by the end of the year. Thus, the brand continues to reaffirm its position as the European leader in footwear distribution, already present in thirty-one countries and managing 4,300 physical stores and forty online.

All her collections, including Nia Feat Deichmann, are available both in physical stores and online. If you are looking for a gift for a loved one, or the perfect footwear for yourself, at Deichmann you will find a wide variety of items for the whole family, both own brands and other brands, such as Adidas, Fila or Reebok.

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